Privacy Policy

TheBrandXpander customer privacy notice

This privacy notice tells you what to expect us to do with your personal information.

• Contact details
• What information we collect, use, and why
• Lawful bases and data protection rights
• Where we get personal information from
• How long we keep information
• Who we share information with
• Sharing information outside the UK
• How to complain

Contact details

Telephone

07368814574

Email

Enquiries@thebrandxpander.com

What information we collect, use, and why

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Marketing preferences
• Records of consent, where appropriate

We collect or use the following information to comply with legal requirements:

• Name
• Contact information
• Financial transaction information

We collect or use the following personal information for dealing with queries, complaints or claims:

• Names and contact details
• Payment details
• Purchase or service history
• Financial transaction information
• Correspondence

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • The Brand Xpander has a legitimate interest in using relevant business contact information to communicate with brands and content creators about potential influencer marketing collaborations, business opportunities and relevant service updates. This allows us to develop our business while helping brands and creators identify suitable commercial opportunities. We only use relevant contact information for proportionate and targeted business communications. We consider the potential impact on individuals by avoiding excessive or irrelevant communications, providing clear information about how their information is used, and respecting requests to stop receiving marketing communications. We consider these benefits and safeguards to outweigh the limited privacy impact of this processing.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for legal requirements are:

• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
  • The Brand Xpander has a legitimate interest in using relevant personal information to respond to enquiries, deal with complaints, resolve disputes and manage claims. This enables us to communicate effectively with brands, content creators and other people who contact us, investigate issues and maintain appropriate records. We only use information that is relevant and necessary for these purposes. We consider the impact on individuals to be proportionate because the information is used to address their enquiry or concern, and we do not use it for unrelated purposes. We respect individuals’ rights and handle their information securely and appropriately.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

• Directly from you
• Publicly available sources
• Third parties:
• We may receive personal information from brands, content creators, business contacts and other individuals or organisations involved in potential or existing influencer marketing collaborations. This information may be provided to us when someone makes an introduction, referral or enquiry, or when information is shared with us in connection with a business opportunity or collaboration.

How long we keep information

We keep personal information only for as long as necessary for the purposes for which it was collected.

Contact and marketing information is reviewed regularly and kept while there is a reasonable business purpose for retaining it. Information relating to enquiries and potential or existing business relationships may be retained for as long as needed to manage those relationships, deal with queries or claims, and maintain appropriate business records.

Information that we are legally required to retain, including financial and transaction records, is kept for the period required by applicable legal and regulatory requirements.

We regularly review the personal information we hold and securely delete or anonymise information when it is no longer needed, unless we have a legitimate reason or legal obligation to retain it.

Who we share information with

Data processors

Go Daddy

This data processor does the following activities for us: Provides website hosting and website services for The Brand Xpander, including processing information submitted through the website.

Hostinger

This data processor does the following activities for us: Provides business email hosting and processes personal information contained in emails sent to and from The Brand Xpander.

Others we share personal information with

• Professional or legal advisors
• Relevant regulatory authorities
• Organisations we’re legally obliged to share personal information with
• Publicly on our website, social media or other marketing and information media
• Other relevant third parties:
  • We may share relevant personal information with brands, content creators and other business contacts involved in influencer marketing collaborations., This may include sharing contact details and relevant business information to facilitate introductions and discuss potential collaborations., We may also share information to coordinate campaigns or manage an existing business relationship.

Sharing information outside the UK

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

Organisation name: GoDaddy

Category of recipient: Website hosting and online services provider

Country the personal information is sent to: United States

How the transfer complies with UK data protection law:The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: Enquiries@thebrandxpander.com

Telephone: 07368814574

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:

ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL

Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint